Why become a coach?
There are many reasons why people choose to become a coach. Here are just a few:
Your own passion-led, profitable business
Perhaps you’ve had enough of doing stuff for other people and you want to start living life your way according to your own values and aspirations.
Many of our coaches go on to build coaching businesses that feed their hearts, minds and souls as well as well as give them a great living.
A new, revitalised, optimistic you
There’s no question about it. Anyone who trains seriously to be a coach will grow immensely, enjoyably and powerfully and finish with a renewed sense of energy and determination.
Your sense of confidence, purpose and capability will grow immeasurably and you’ll gain a deeper understanding and appreciation of people, opportunities and life.
Help other people grow
Coaches and NLP Practitioners are natural change makers who want to help others grow and overcome their limiting beliefs, feelings and barriers.
As a coach will you learn to become transformational and empowering for others in a way that will take your natural people skills to a whole new level.
Improved work and interpersonal skills
Whether as a coach or within a wider organisational capacity such as HR or management, you will learn to apply exceptional skills to communicate at different levels. You’ll learn to think more constructively, facilitate development of people and manage yourself better.
These skills are invaluable throughout your life and our coaching skills have consistently helped our coaches improve their relationships and work life.
New people, new friends, new community
As a coach you will join a vibrant community of people who understand the joy of life and encourage you to take the steps to a rich, rewarding life. We’re often surrounded by people who want to complain – coaching is about saying yes to life and yes to your own control.
In their own words
Click here to see Smart School trained coaches describe their journey through the school and what it has done for them.




Watch a course overview video
Watch a short video on our Diploma in Coaching Excellence course and get a detailed picture of the course, the structure, investment and benefits.
This is the perfect option if you don’t have much time to attend one of our seminars but want to get to know more about our course.
Free Discovery Day
Attend a free Discovery Day and find out what coaching is, how it's changed, how you can blend it with your existing skills and how you can use coaching to create a business or shape your career.
You will also find out everything you need to know about our Diploma in Coaching Excellence and how you can train with us.
Discovery Days run from 10.30am until 4.30pm in central London. It's an open, honest exploratory day in which you can get all your questions answered.
If you think coaching is for you but you need to know a bit more about it then the Discover Day an ideal place to find out. Likewise, if you know for sure that coaching is for you but you want to know if the Smart School is the right place to train, this is an ideal opportunity to get to know us.
Go ahead and reserve your place now.
Book a personal consultation
This is ideal if you are already familiar with coaching and don’t need an introduction to it. Instead you want to find out how it would work for YOU and how our course is different from others.
The personal consultation option is all about YOU and how the course would work for you individually.
We can explore what you want to do with coaching, who you want coach, how you can build a business in that area or how it would fit in to your workplace.
This can be by phone or face-to-face in Victoria, London and would normally be with the founder of the school.
Check dates and book your course now
This option is for you if you know you the Smart School is the right place to train and you know what course you want to take.
You can go ahead and select your start date and pay your deposit or the full course fee.
Select this option to go through the booking page.
Smart School Satisfaction Guarantee
Our Satisfaction Guarantee means that if you join the course and decide after the first weekend that it's not for you, then we will refund your fee minus the non-refundable deposit of £500.
This means you can join our course with confidence and security.
What can you do with coaching?
As a coach or NLP, you have a huge choice about how you practise.
You might wish to add the skills to your workplace role. This can add huge credibility to your CV and enhance your employability or chances of promotion and role change.
Or you might wish to develop a secondary income as a coach by creating a small part time business.
Finally you may wish to join the growing number of coaches who build their own business working with a particular niche. You may be a youth coach, spiritual coach, finance coach, small business coach or much else besides. We find that the more specific you are in what you do and what you stand for the more you’ll enjoy coaching and the more successful you’ll be. This is discussed more on our courses.
What are some of our coaches doing now?
Many of the coaches we train come from senior HR roles and take their new skills into thw workplace. That’s pretty straightforward.
But many of our coaches we train are building businesses. We help them think through their coaching business carefully and find where there passions and interests are that will make the business successful.
So we have coaches working across a huge range of issues including helping UK entrepreneurs open up in Japan, helping struggling gay women develop a fulfilled life, supporting women who want to start a business, helping widows build new lives and take positive choices. We even have one coach who creates adventure trips for life activation!
As a coach the world is wide open to your creativity to build a business based on your passion.
How will coaching help you in your life?
Almost without exception, the people who train through our school say they change for the better.
There is a natural journey of self-discovery and self-empowerment that happens as you learn the coaching skills and undergo coaching yourself. Our coaches comment that the school “feels like coming home” as you mix with people who share your positive outlook and determination in life.
And so you as you progress through your course, you might find yourself becoming a better communicator, more patient and more understanding. Or you might find that you feel more positive, clearer on what you want and how you’ll get it and more empowered to make the choices you want to in life.
Whatever it is, we find that almost everyone develops in very positive ways that make the course beneficial even beyond the coaching skills themselves.