The Coaching Industry
It’s no secret that the coaching industry is growing. And it is growing for a good reason: it gets results.
That’s why the majority of companies in the UK now use coaching at some level to develop their staff and improve leadership.
However, as a coach, there is an ever expanding market for your services and a range of ways in which you can practise. Many coaches become self-employed building a private practice either as their sole income or to supplement their income. Other coaches, work within an organisation either as a full time coach or as part of their work to develop staff.
Here are just some of the ways you can choose to coach:
Life coach/Personal Coach:
Working with your private clients on any aspect of an individual’s private life
Specialist Coach:
Again, with a private practice but focusing on a particular field such as finance coach, parenting coach or youth. At the Smart School, we spend a lot of time with our coaches helping them identify the area they are passionate about.
Small Business Coach:
Working with entrepreneurs and business owners to facilitate business success, profitability through purposeful action and clarity of aims and outcomes.
Corporate Coach:
Working with businesses to achieve performance or staffing outcomes ranging from sales performance, succession management, change management or team coaching.
Executive Coach:
Working with senior managers and executives on personal performance and leadership. This will often focus on the person’s mental attributes and state rather than just tasks
Group Coach/Team Coach:
You may be a corporate or personal coach but the skill of taking coaching from one-to-one to one-to-many is an art in itself and lends a new way to coach.
There are, then, many ways to build a successful career or business as a coach.
In their own words
Click here to see Smart School trained coaches describe their journey through the school and what it has done for them.
Watch a course overview video
Watch a short video on our Diploma in Coaching Excellence course and get a detailed picture of the course, the structure, investment and benefits.
This is the perfect option if you don’t have much time to attend one of our seminars but want to get to know more about our course.
Free Discovery Day
Attend a free Discovery Day and find out what coaching is, how it's changed, how you can blend it with your existing skills and how you can use coaching to create a business or shape your career.
You will also find out everything you need to know about our Diploma in Coaching Excellence and how you can train with us.
Discovery Days run from 10.30am until 4.30pm in central London. It's an open, honest exploratory day in which you can get all your questions answered.
If you think coaching is for you but you need to know a bit more about it then the Discover Day an ideal place to find out. Likewise, if you know for sure that coaching is for you but you want to know if the Smart School is the right place to train, this is an ideal opportunity to get to know us.
Go ahead and reserve your place now.
Book a personal consultation
This is ideal if you are already familiar with coaching and don’t need an introduction to it. Instead you want to find out how it would work for YOU and how our course is different from others.
The personal consultation option is all about YOU and how the course would work for you individually.
We can explore what you want to do with coaching, who you want coach, how you can build a business in that area or how it would fit in to your workplace.
This can be by phone or face-to-face in Victoria, London and would normally be with the founder of the school.
Check dates and book your course now
This option is for you if you know you the Smart School is the right place to train and you know what course you want to take.
You can go ahead and select your start date and pay your deposit or the full course fee.
Select this option to go through the booking page.
Smart School Satisfaction Guarantee
Our Satisfaction Guarantee means that if you join the course and decide after the first weekend that it's not for you, then we will refund your fee minus the non-refundable deposit of £500.
This means you can join our course with confidence and security.
Is this the same as sports coaching?
We often get mistaken as a place to train as a coach for various sports. It's hardly surprising since the term coach is often loosely applied.
Sports coaching and the coaching courses we offer have a shared background but are very different in many ways. Sports coaching, especially for younger people and beginners, is really more like teaching. The coaching courses we run coaches who help people find their own answers to their challenges and take action to achieve success in areas of their life.
In many ways it is more akin to psychology than sport coaching and concerns itself with what is happening for the client that stops them taking action, finding clarity, overcoming hurdles or whatever else they wish to achieve.
If you're interested in sports coaching these are not the right courses for you and we wish you luck in finding a really great sport coaching school.
Why is the market growing so much?
Coaching has proven itself over many years now to be very effective at creating change and helping indivduals, teams and companies move forward towards clear goals. So it's not surprising that so many companies now use coaching and the industry is such a success.
But it has also expanded past the corporate walls and the power of coaching is now more readily available to to people who want to tackle almost any aspect of their life from health to wealth, from relationsips to careers, from business startup to business growth. There's almost no area where coaching can't have a major impact.
As companies have recognised the effectiveness of coaching and as people become more aware of the existence of coaching in the wider world, so the industry grows and a well-trained coach with a clear vision for their practice can achieve fantastic things.
What's the future of the coaching industry?
Predictions are almost always wrong! But we can safely say that coaching is going to be a growing industry for some time to come.
However, there are some other key directions that we can see too. Coaching in companies and organisations is increasingly going to require a mutli-skilled approach combining training, consultancy and coaching according to the needs of the company. There is a growing recognition that coaches need to bring more to the table than just the old coaching models such as a GROW. Coaching psychology has found its feet in the last 5 to 10 years and will influence the direction of executive coaching.
In the coaching world of life coaches and independent coaches, there is a widely accepted understanding now that coaches need to operate within a niche market to be truly successful. There will still be room for generic life coaches but they will be locally based and focus on excellent results to get a steady flow of work of mouth clients. Coaches who wish to build a bigger business will focus on their niche and utilise the full power of the internet, social media and the opportunities provided by all things digital.
Coaching has an exciting future and the Smart School is thrilled to be a leading player in its development.
