First of all let me say to you that transformation is not something that you actively seek with clients.
It isn’t something that you need to look out for and expect.
Old style coaching dictates an approach that focuses on achieving the outcome as the result and measurement of success of the coaching interaction.
I believe that traditional coaching methods focus too much on the head level with clients.
What does this mean?
When you work with clients by focusing on the results this can be linear, practical and very black and white in terms of did they or didn’t they achieve what they set out to do.
We then as coaches can get stuck into that same head space wondering if we did a good job and judging our performance on what is being presented to us.
When you work at a transformational level you work on the heart level.
I am sure that you have witnessed with any sort of work you undertake with people there is a lot of thinking that can get in the way.
The over analytical view of a situation, the working it out in all or nothing terms and trying to come up with a solution that satisfies a tick box approach to getting things done.
When you coach from the heart you bypass the negative chatter, the excuses and rationalizing of negative life positions.
You start to get in touch with what is core for the clients on the level of emotions and feelings.
To throw actions at someone is not effective. You need to find out on an emotional level the impact of change for the client.
Allow them to understand fully what this means to them. What can they gain from this new knowledge and how can this help them to live life better.
The very nature of creating a transformational space allows the client to feel that they have permission to voice what they want or are concerned about without being judged or reprimanded.
This very dynamic can shift on an internal level the need to be right, the justification of how they are currently living and so much more.
By allowing someone to be in his or her heart space this can be deeply transformational for the individual.
I have created some tips to bring about transformation for clients.
- Allow silence to be an integral part of the session
- Keep eye contact with the client and allow them to feel safe, knowing that you are there
- If you see a display of emotion don’t look away – this can create a shame response from the client in “this is a bad thing”
- Allow them to be uncomfortable with emotions – this can shine the light of consciousness on something they could be avoiding in dealing with
- Don’t rush in to change their emotional state
- People need to express what they need to
- Use the client’s words when repeating back what you have heard; this creates a deep sense of knowing and rapport
- Once they are ready, gently bring them back into the here and now by positive questioning and build on resources.
- Allow people to go through the process of pain, vision, and steps
- Allow the pain / emotions to surface, help create a positive vision for the future and then encourage steps to get there.
Above all be yourself and trust the process.
Don’t be afraid to be there fully and 100% for your client. You are great and believing this is the key to success and transformational shifts for your clients.
Enjoy what you do and know how remarkable you can be.







