You know, when you’re first starting off as a business coach it can feel a little slow.  Results don’t always come easily; clients cancel; networking gets tiring; social media messages seem to slip into a void.

It can feel tempting to look elsewhere for solutions.

We’ve all seen this “shiny, new stuff syndrome” in action.  Either with ourselves or with people around us.  Every business opportunity looks like an oasis in a barren desert.

Create a coaching practice? Of course! That’s what I want to do.  But multi-level-marketing too? Oh yes, please! Internet-marketing? Sounds great! Affiliate marketing? Spread -betting? Forex? E-book fame?  Tweeting your way to millions? Commission-based selling? Let me have it all.

And on it goes!

Now here’s  the thing.  Maybe each and every one of these can provide you with the lifestyle and income you want.  IF you focus!  If you take one and run with it.

But if you constantly look to the next shiny, new thing you’ll never achieve what you want.

And so I was thrilled when I heard a business coach friend say to someone who was insisting that the next MLM scheme was the only way forward: “It’s kind of you to offer but I’ve spent years learning these skills and months planning the business.  Do you really think I’ll drop all that to pick up something new? I actually want the business I run to be a huge success and that’s where my focus is!” No dilly-dallying, no feigning interest.  Just the truth.

So if you find yourself being drawn to the the new, shiny stuff; stop and ask if it’s really going to help you get where you want to be or is it really making up a “perceived” deficit in your existing business results.

I spoke in a previous post about the need for tenacity in small business coaching.  This is one BIG area it’s needed.  Stick to your guns and only diversify when it’s the right time or your existing business just isn’t doing it for you anymore.