In this interview, I find out from Joey Bushnell how he created his internet marketing consultancy. It’s a fascinating, no-hype chat about what it takes to succeed as a business coach in the online world and his core message of persistence rings absolutely true for me and my belief that we have to be flexible but tenacious!
I love business coaches!
They’re always so full of enthusiasm, fresh ideas, energy and optimism. And no-one epitomises this more than Lucy Whittington, founder of Being A Business Celebrity.
I was delighted to interview Lucy recently as not only does she have such great energy but she talks such down-to-earth sense about what it takes to succeed in business.
She knows that to succeed you have to stand out from the crowd. And she’s figured out just what’s needed to make that happen.
In this interview, I find out:
If you’re a business coach or looking into becoming one then watch the video and take notes!
I was delighted to interview Ann Handley, Author of Content Rules (buy now on Amazon) recently on how business coaches can create great content that builds their brand and gains a loyal following. Ann is one of the leading experts in the world – maybe even the universe! – on content marketing.
Hi Ann, thanks for taking the time to chat with me about content marketing. Let’s start by considering what you mean by “content”?
“Content” is one of those amorphous, vague kind of words, isn’t it? But when we talk about “content” in Content Rules, we’re talking about all the stuff you create as part of marketing your business. So the pages of your site, your product pages, your website FAQ page, and so on… as well as whatever you create to grow your business: A blog, webinar, podcast, newsletter and so on. It’s also whatever you create on social outposts like Facebook, Twitter, LinkedIn or Google+.
But more simply — and more meaningfully — we describe “content” as anything you create and share to tell your story.
Why is creating content for your marketing important nowadays?
Because not creating content is selling your brand short. You can rely on the marketing techniques like advertising, radio or TV, yellow page ads and so on. You can beg or buy coverage from media properties, too. But why not take advantage of the ability to publish your own content directly, and speak directly to your customers? That’s a fantastic and unprecedented opportunity. What content offers is, essentially, an exciting opportunity.
I was really thrilled to interview Lee Duncan recently. Lee is author of Double Your Business and has been a small business coach since 2004.
Lee has so many interesting points to make about:
The video is 26 minutes long and if you’re interested in becoming a business coach you’ll get untold value from it!
