Sometimes as a small business coach we can gape in awe, fear, horror, wonder and sheer frustration at the amount of changes taking place in our industry.
How on earth can we keep up with every social media site worth knowing, every blog worth reading, every new tool for client acquisition, every new strategy for helping clients.
How do we tweet, post, vodcast, podcast, link and share our way to fame and success?
Perhaps it’s easier just to cling to the old adage that ignorance is bliss! Just stick to a bit of networking, a bit of LinkedIn work and some AdWords.
Right?
Wrong!
You’re a business coach. That means you need to be on the cutting edge. But you also need to be a lean-mean client-getting, client-supporting machine.
So keep it simple. Here’s my FIVE step process to master the overwhelm.
- Choose an approach which is new to you which you believe will give access to your prospective clients
- Plan your outcomes from using it – clients, connections, awareness and decide how you’ll measure this
- Then play with it. Don’t get stressed. Don’t expect to be perfect. Have fun learning how you can use it and even abuse it!
- Measure your success and tweak your way to improvements
- Master it then outsource the repetitive parts so you’re left with the stuff where “you” matter.
But don’t try to use all of them at once. Choose one and get started.
If you choose webinars then really get to know how you can use them. Try different approaches – interviews, presentations, sales webinars, educational webinars. Measure what works. Adapt and measure again.
If you choose Twitter, then read key books on it, check out blog posts on how to use it, plan your outcomes, check the different support software, try different kinds of tweets, see what works.
They say we overestimate what we can achieve in a year and underestimate what we can achieve in a lifetime. So take it easy and take it one step at a time and you’ll be amazed at how much you can master.
