The world of busines, marketing and social media changes rapidly.
You already know that, as a business coach, you need to be at the very least one step ahead of your clients!
So in an information-rich, time-poor world, how do you keep up to date easily?
Well, of course, there’s RSS or Really Simple Syndication.
This allows you to have all the latest posts from industry blogs you find useful in one simple place.
I use Google Reader and although I can’t honestly say I’ve checked out its competition, it’s never given me reason to. It works.
If you’re new to RSS and your reader, then you’ll have a blank page – which let’s face it, is not going to inspire you!
So how do you find good blogs?
- Search a blog directory such as Technorati using your core areas of interest, eg. “marketing”, “social media” etc
- Similarly, Google your industry terms and add “blog” to them. So for instance, search “online marketing blog”, “business blog”, “sem marketing blog”.
- Whilst visiting each blog, look out for blogrolls. These are lists of other useful blogs recommended by the blog author.
- Read a book and liked it? Search the author’s name and see if they have a blog. They almost certainly will.
- Look for blogs from people you follow on social media platforms. These will usually have more comprehensive content than their social postings.
Once you have these, it’s simply a matter of skimming quickly through all the latest posts each day in your reader. In ten minutes flat, you’ll know what needs further attention and you’ll stay at the cutting-edge of your industry.
It’s so easy yet so many people don’t do it. Make sure you do and you’ll be at the top of your game.
How do you find good feeds?
Let me know your methods below.
