Monthly Archives: May 2012

On learning and being…a business coach

by
Reply

Work your brain to succeed as a small business coachI’m currently reading On Becoming A Person by Carl Rogers,  the founder of person centred therapy.  And it got me thinking about how we approach the art of being a business coach.

Rogers was fascinated by what made a person function well in this world.

For him, it came down to the notion of self-actualisation in a world rich with contradictions, challenges, opportunities and complex relationships.  It came down to trusting your own experience, constantly learning from it and discovering what really works for you to be happy.

Yet look around and you see many people relying on old knowledge, secondhand truths and ineffective habits. It’s a sad fact that people often feel far more comfortable sticking with the known and hoping it’s good enough.

So what’s all this got to do with business coaching?  Quite simply, the business world is like life writ small.  It shifts and changes, demands new knowledge, challenges us to grow and asks us to discover what works.

Yet just as in life, many business owners (and indeed business coaches) stick with what they know and look fearfully at the changing environment or the growing set of new skills that are needed to thrive.

To survive and thrive you need to look at it differently.

Let’s start by acknowledging that we are all of us learning beings.  It’s one of the things we do best.  From the day we’re born we absorb new knowledge and new skills readily, hungrily, excitedly.

When does that stop? READ MORE >>

Interview with Lee Duncan, author of Double Your Business

by
Reply

I was really thrilled to interview Lee Duncan recently.  Lee is author of Double Your Business and has been a small business coach since 2004.

Lee has so many interesting points to make about:

  • Securing business-coaching clients
  • Focusing on your own results during the recession
  • What you need to know to be a great business coach
  • How he got started…
  • …And how he’s lasted
  • His advice for those starting out

The video is 26 minutes long and if you’re interested in becoming a business coach you’ll get untold value from it!

5 Ways to Think Small and Secure your New Business Coaching Client

by
Reply


A lot of business coaches make a fatal error when trying to secure a new client.

They try to sell  the whole shebang before the prospect has even seen whether the coach is any good!

And it’s not surprising that coaches often make this mistake.  Many have been taught the art of “thinking big” and “shooting for the stars to reach the moon!”  They believe that if you ask for a lot, you might at least get something.

But in fact, the opposite is true.

The lower your barrier to entry is to working with you, the more likely you are to succeed in securing your client and building a lasting, profitable and growing relationship with them. READ MORE >>

3 Easy Steps to Get Credibility as a Small Business Coach

by
2


As a business coach, you’re almost certainly going to make your clients money! Right?

So why can it feel so hard to have prospects saying “yes” to working with you?

Well, one big reason is that they don’t know for sure that you’ll be able to deliver on your promise.

And who can blame them? We’ve all experienced plenty of broken promises that make us approach any offer with a suspicious mind!

But there are ways you can help your prospects feel secure enough to become your clients. To move from intrigued to downright committed.

Here are my top three: READ MORE >>